Women's Pelvic Health Activation Email Series

In the fall of 2023, Hinge Health introduced a pelvic health program to address common pelvic floor disorders many women suffer with during pregnancy, postpartum, and in menopause. 

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While the program attracted prospects, activation emails needed to work harder to persuade members to start their program.

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The research my design partner and I did revealed two primary objections members had to getting started: they weren't sure what virtual pelvic physical therapy involved, and they weren't clear why they needed to work with a pelvic floor physical therapist. So we overhauled the email series to address members' concerns. 

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​Results: increased week one billables by 7.3% and retention by 2.3%.