Improving Broad Awareness

Hinge Health is an employer benefit that offers access to virtual physical therapy programs, physical therapists, and proprietary products (such as medical devices) to help individuals reduce joint and muscle pain.

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Many employees first hear about Hinge Health during open enrollment, at benefit fairs, or from their benefits team via internal channels. But the feedback was consistent: employees aren't clear what Hinge Health is. 

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​For this project, my design partner and I had two goals: 1) To simplify materials so readers understand what Hinge Health is and why they should join. 2) To spark employees' curiosity during open enrollment and at benefit fairs. ​We developed new digital billboards and banners, tabletop posters, flyers, and more. 

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​​Results: drove an 84% year-over-year increase in channel performance for a total of $40.5M in revenue through H1 of 2025.