Improving Broad Awareness

Hinge Health is an employer benefit that offers access to virtual physical therapy programs, physical therapists, and proprietary products (such as medical devices) to help individuals reduce joint and muscle pain.

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The problem: employees, who learn about Hinge Health primarily during open enrollment, at benefits fairs, or from their benefits team, consistently reported they  didn't understand what they'd get if they signed up.

 

The solution: my design partner and I focused on two goals: 1) To simplify copy so readers understand what Hinge Health is. 2) To spark employees' curiosity during open enrollment and at benefit fairs and prime them for future communications. ​To do this, we developed new digital billboards and banners, tabletop posters, flyers, and more. 

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​​Results: drove an 84% year-over-year increase in channel performance for a total of $40.5M in revenue through H1 of 2025.